**This project is a graduation project and all sponsorships from mentioned brands below are not used for any kind of commercials but only to give a better scenario of how the project works.
#1. YOU ARE A SPROUT IN YOUR BEAUTIFUL EMOTION GARDEN
Inspired from the shape of the seed trying to get out of its cover, Oasis's app icon shows the desire of getting out of the invisible boxes, hoping its users to experience their lives more through real life activities.
The main concept of the application is 'sprout'. Users are guided throw a story of an olive seed growing up by itself even if it is a sunny or a rainy day being a big tree full of olives. This story is a metaphor reflecting one's emotions, which can either be happy or sad, but at the end, are reasons why he/she grows up being the person he/she is now.
'How are you today?' or 'How is it like in your garden today?' Every new day starts in a new way. Each user when starting using the application everyday is asked how he/she feels that day and depending on the emotion selected, the garden in the application is sunny or rainy. Moreover, things in the garden have different stories to tell about their beautiful missions in life so the user knows life is just so beautiful. Butterflies, ladybirds, a squirrel, cicadas are added to the garden basing on the activities done in the application the previous day.
#2. OPEN YOUR FIRST OASIS DOOR (contents from right to left)
Oasis's launch event is an interactive event which encourages participants to keep in touch with their very close people or things even before installing the application. Participants coming to the event have to physically interact with everything even our most basic thing like a standee. From the moment they walk in the building with the arrow showing right to left, everything will be displayed and interact in this order: open the Oasis standee door, tell us how they are feeling from our big mobile phone screen, and do activities in each particular zone. Each interacting zone is displayed in its particular colour matching its poster's spirit (will be explained in #3) and contains one small activity to help connect better. Coming to the blue zone, participants are asked to cross the beautiful words that describe their beloved ones and write some messages to them, then putting the letters into the mailbox and stamp them with our postage stamps.
Our seven main activities which are introduced right after the physical activities are: daily diary, reading books, exploring new places, listening to music, daily water, fashion mix and match, and house decoration. These activities are sponsored by Pinterest, Kindle, Google Maps, and Spotify and will be replaced with the applications just mentioned if users delete Oasis after day 28.
#3. Open, OPEN MORE
This poster set’s purpose in Oasis's launch event is not to encourage people to download the application but to encourage people to physically interact more with the world using parts of human’s body and spaces displayed as typography as key visuals. Each poster, from left to right: 'Open your eyes big', 'Open your heart widely', 'Speak your words loudly', and 'Open your road largely' uses one colour from Oasis’s palette, apart from mint, the primary colour of the Oasis application.
Tote bags with the similar but shortened messages with only 'big', 'wide', 'loudly', 'largely' and the body parts are used as portable posters which people can easily carry with them to spread our messages to others alongside with our posters put at specific places.
#4. SO WHAT AFTER DAY 28?
Oasis is a free guidance to new hobbies and might disappear after day 28 but users can still be surrounded by the Oasis environment and support Oasis to develop more by purchasing our merchandise on the Oasis website and use them as reminders in the future not to only stick themselves to devices. Moreover, Oasis's Instagram page with new knowledge and challenges everyday aims to give more motivation to a better and healthier life.
Graduation Project: Oasis - Download to Offload
Graduation year: 2022
Student: My Tran
Mentor: Uyen Dong
Illustrator: Hanh Ho
Mentor: Uyen Dong
Illustrator: Hanh Ho
Motion: Phuong Anh Nguyen, Tan Le
University: Van Lang University - Vietnam
